Revitalize Gillett Inc. - Downtown Gillett Consumer Survey

117 E. Main Street
P.O. Box 304
Gillett, WI 54124
Phone: (920) 855-1414 rgi@revitalizegillett.org

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Consumer Survey - 2007

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Downtown Gillett Consumer Survey - 2007

Written by Revitalize Gillett

Monday, 05 November 2007

1 How often do you come to downtown Gillett for the following? Mark One answer for each.

	5 or More Times /Wk	2-4 Times/Wk	Once a Week	Once a Month	Every Few Months	Never	Left Blank
Grocery	8%	22%	29%	17%	10%	11%	3%
Shopping, Non-Grocery	5%	11%	15%	14%	23%	16%	16%
Banking/Financial	9%	9%	23%	17%	7%	26%	9%
Health Care	1%	0%	1%	7%	36%	40%	15%
Personal Care	2%	2%	5%	7%	21%	39%	24%
Professional Services	1%	5%	2%	4%	30%	37%	21%
Gov't/Post Office/Other	15%	12%	12%	17%	15%	17%	12%
Passing Through	25%	12%	9%	5%	9%	7%	33%

2. When do you tipically shop for non-grocery items on each of the following days? Mark all that apply.

	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday	Left Blank
8 a.m. - 12 p.m.	15	16	16	14	19	26	12	49
12 p.m. - 6 p.m.	12	16	16	21	21	17	11	52
After 6 p.m.	10	7	8	11	11	10	6	74

3. If downtown store hours were extended, which period would appeal to you most? Mark ONE.

	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday	Left Blank
Early morning hours	4	1	2	1	1	2	2	87
Evening hours	1	1	3	3	29	8	0	55
Weekend days						19	7	72

4. Where are you more likely to shop for non-grocery items?

Near where you work	21
Near where you live	51

5. When making local or regional purchases, what is most important to your decision? Mark ONE for each business location.

	Selection	Convenience	Service	Quality	Price	Left Blank
Clothing	34	11	1	16	23	15
Furniture/Appliances	18	11	10	23	21	17
Gifts	32	19	2	10	21	16
Groceries	22	30	4	9	25	10


6. Indicate how often you shop the following? Mark ONE for each business location

	Once per Week	Every 2 Weeks	Once a Month	Every 6 Months	Rarely	Left Blank
Gillett-Downtown Area	41	14	14	8	15	8
Oconto Falls	18	17	24	8	22	11
Green Bay	7	26	33	14	13	7
Appleton	0	1	5	14	63	17
Shawano	28	25	24	7	10	6

7. What specific store(s) draw you to the other communities?

Oconto Falls	Piggly Wiggly, Oconto Falls Pharmacy, Hardware
Green Bay	Fleet Farm, Clothing, Walmart
Appleton	The Mall
Shawano	Pick-n-Save, Walmart

8. If you shop in the following types of stores, please indicate if you primarily shop in the Gillett area. If not,
indicate why you shop elsewhere. Mark ONE reason for each store type.

	I shop in		I shop ELSEWHERE because of:				I shop Online	Left
	Gillett	Selection	Service	Quality	Price	Hours	and Catalogs	Blank
Automotive Parts	33	7	6	1	8	6	0	39
Appliance/Electronics	2	30	5	1	18	0	0	44
Building Materials	6	27	5	1	15	2	0	44
Lawn and Garden	16	20	1	0	18	3	0	42
Grocery	46	10	2	2	19	2	0	19
Hardware	31	14	6	0	16	3	0	30
Optical Goods	31	12	3	2	10	4	0	38
Sporting Goods	6	28	0	3	11	0	1	51
Sewing/Needlework	1	27	0	1	12	2	0	57
Florists	61	3	0	0	6	0	0	30
Computer(s)	8	14	5	1	12	0	5	55
Gifts/Souvenir	5	36	2	0	10	2	4	41
Pet and Pet Supplies	6	16	0	1	17	1	1	58
Art Dealers	1	14	0	3	8	0	0	74

9. Which THREE businesses would you patronize if opened in downtown Gillett? Mark up to THREE.

7 - Antiques	19 - Cheese House		8 - Diet Center		0 - Mailbox/Copy Center			Left Blank
2 - Arcade/Kid's Entrtnmt	30 - Clothing Family		49 - Drug Store - Chain		9 - Meats/butcher shop			11
43 - Bakery	5 - Clothing Men		9 - Gifts/Souvenirs		12 - Photofinish/1 Hr Photo
9 - Books	1 - Clothing Vintage		5 - Health Foods		7 - Sewing/Needlework
0 - Bridal /Tux Rental	13 - Clothing Women		5 - Hobby/Toy/Game		11 - Shoe Store
1 - Camera Store	12 - Coffee Shop		9 - Kitchen/Home		4 - Other

10. Name tow businesses you would like to see come to downtown Gillett (i.e. specific name or chain):

Dollar store	Pharmacy		61- Left Blank

11. How often do you eat out? Mark ONE answer for each meal.

	5 or More Times /Wk	2-4 Times/Wk	Once a Week	Once a Month	Every Few Months	Never	Left Blank
Breakfast	2	8	14	26	28	11	11
Lunch	5	18	20	27	10	1	19
Dinner	6	13	36	25	10	1	9

12. How often do you eat at the following types of restaurants? Mark ONE answer for each dining option.

	5 or More Times /Wk	2-4 Times/Wk	Once a Week	Once a Month	Every Few Months	Never	Left Blank
Full Service - Fine Dining	0	3	15	18	35	11	18
Full Service - Family	1	11	21	32	16	3	16
Fast Food/Drive Thru	0	13	29	18	13	8	19
Bar/Grill	1	7	11	19	25	14	23

13. What two types of restaurants would you like to see in downtown Gillett: Mark TWO categories

29 - Bakery	7 - Coffee Shop		11 - Mexican		1 - Vegetarian
4 - Banquet Room	9 - Delicatessen		2 - Pancake		6 - Late Night Eat/Drink
2 - Barbecue	13 - Family Restaurant		4 - Seafood		5 - Other
3 - Brew Pub	19 - Fast Food		8 - Steakhouse		16 - Left Blank
18 - Chinese or Japanese	7 - Italian		4 - Thai

14. Which of the following events did you attend in the last 12 months? Mark ALL that apply.

77- 2006 County Fair		41 - Christmas in the Park			21 - Sportsmen's Club Corn Roast
65 - 4th of July Events		28 - ATV Adventure Weekend			4 - Gillett Circus
6 - Finnegan Lake Walley Derby		20 - Christmas Tea			26 - Main Street Revue Shows

15. In which leisure activities does your household participate? Mark top THREE.

2 - Acting/Drama	30 - Computer/Internet		2 - Horseback Riding		13 - Sewing/Quiliting
8 - ATV	18 - Cooking		21 - Hunting		0 - Skiing - X Country
8 - Baseball/Softball	12 - Crafts		0 - Ice Skating		0 - Skiing - Downhill
8 - Basketball	4 - Dancing		2 - Motorcycling		7 - Snowmobiling
10 - Bicycling	24 - Fishing		5 - Music-Band/Choir		1 - Soccer
7 - Boating/Jet Skiing	10 - Football		3 - Painting/Drawing		8 - Swimming
10 - Bowling	25 - Gardening		12 - Photography		1 - Tennis
17 - Camping	5 - Golf		29 - Reading		18 - Traveling
2 - Canoeing/Kayaking	3 - Hiking		1 - Running		4 - Woodworking

16 What radio station do you listen to most? Mark ONE

11 - WOCO -107.1 FM	12 - WRVM 102.7 FM		4 - WHID - 88.1 FM		2 - WKSZ - 95.9 FM
6 - WTCH - 960 AM	2 - WTAQ - 1360 AM		13 - WIXX - 101.1 FM		26 - WNCY - 100.3 FM

17. What publication do you read most? Mark ONE.

32 - Green Bay Press - Gazette	6 - Oconto County Reporter			2 - Bonus Paper		2 - Peshtigo Times
0 - Marinette Eagle Herald	43 - Oconto County Times Herald			3 - Shawano Leader		0 - Appleton Post-Crescent

18. How strongly do you agree/disagree with the following statements? Mark ONE for EACH.

				Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree	Blank

I always try to buy products and services locally				25	39	15	12	1	8
I like the look and feel of downtown Gillett				10	30	32	14	5	9
I prefer independent stores over chains				17	29	36	9	0	9
Independent businesses should stay open past 5 p.m.				15	42	27	2	0	14
Downtown Gillett business are open when I want to shop				5	22	41	16	2	14
Downtown Gillett businesses sell products/services that I want				4	17	39	27	2	11
Downtown Gillett businesses sell at a fair price				1	30	36	18	2	13
Downtown Gillett salespeople are friendly and helpful				20	45	20	4	1	10

19. What is unique about Gillett?
Quiet, Friendly, Hometown, Church Bells

20. Name another small city that you feel has a vibrant and attractive downtown.
Lakewood, Shawano, Bonduel

21. Please provide any additional comments to help us improve downtown Gillett.

What is your home zip code?

How many live in your household?

What is your age?	18 or under	18-24	25-44	45-65	65 and over
	0	3	25	39	26

How would you describe your current job?

11 - Management/Financial	10 - Services		5 - Production		3 - Retail
13 - Professional	5 - Farm/Forestry/Fishing		2 - Transport		6 - Education
5 - Sales	2 - Construction		4 - Stay-at-home		0 - Looking for work
4 - Admin. Support	0 - Installation/Maint.		21 - Retired		9 - Left Blank

What is your household's annual income (Optional)?

6 - under $15,000	20 - $35,000 - $49,999		3 - $100,000 - $149,999
11 - $15,000 - $24,999	14 - $50,000 - $74,999		0 - over $150,000
9 - $25,000 - $34,999	4 - $75,000 - $99,999		33 - Left Blank